Earth Hour To be Observed This Weekend In KW And 7000+ Other Global Cities
Going, Going, Gone...Or Not
There is no doubt about it: the world is facing some of the most critical environmental challenges in its history. That may make the journey to a sustainable future seem difficult to imagine, but it is far from impossible. Change this big needs you. It needs every one of us. Together our individual actions add up to make a difference collectively.
In fact, change is already underway.
What is I will, If you Will ?
I Will If You Will is an Earth Hour campaign to encourage positive action for the environment, beyond the hour. What makes it special is that it empowers you - as an individual or as part of a community or organisation - to share your commitment to the planet with friends, family, colleagues, fans or even a whole nation.
The idea is simple. Someone makes a promise to do something if a certain number of people commit to take an ongoing action for the environment, beyond Earth Hour.
The action could be big or small; it might be a simple lifestyle change or maybe something that leads to political change. It might require 10 people to do something, or 10,000. The point is that I Will If You Will allows anybody – from a kid in a classroom to a President of a nation - to become the inspiration to their friends, family, colleagues and communities by sharing what they’re willing to do to protect the planet.
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