May The Fourth Be With You: How Star Wars Day Came To Be
May 4th Is A Fourth To Be Reckoned With
Star Wars Day is an unofficial secular holiday in May which celebrates the Star Wars franchise created by George Lucas. It is observed by fans of the movies. Observance of the holiday spread quickly due to Internet, social media, and grassroots celebrations.
May 4 is considered a holiday by Star Wars fans to celebrate the franchise's films series, books, and culture as well as strict religious rituals. The date was chosen for the easy pun on the catchphrase "May the Force be with you"—"May the fourth be with you". Even though the holiday was not actually created or declared by Lucasfilm they still choose to embrace it annually. On this day many Star Wars fans across the world choose to celebrate the holiday.Some stores even have special promotions and other things that help support May 4th as a holiday.
The reference was first used on May 4, 1979, the day Margaret Thatcher took office as Prime Minister of the United Kingdom. Thatcher's political party, the Conservatives, placed a congratulatory advertisement in The London Evening News that stated "May the Fourth Be with You, Maggie. Congratulations." This reading of the line has also been recorded in the UK Parliament's Hansard.
1st Organized Celebration
In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012
Fans have celebrated Star Wars in a variety of ways in social media and on television.
Since 2013, Disney Parks have celebrated the holiday with several Star Wars events and festivities.The Walt Disney Company had purchased Lucasfilm including the rights to Star Wars in late 2012.
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