McDonalds & Partners Better Last Year's McHappy Day Fundraiser by 400K
Over $4.6 million raised in support of Ronald McDonald Houses and other local children's charities
McDonalds Canada - More than $4.6 million was raised on the 22nd McHappy Day for a grand total of over $50.8 million since the inception of the beloved national fundraising event to support Ronald McDonald Houses and other local children's charities. McDonalds often takes heat from the public (and probably their competitors) about their fast food menu, nutritional substance etc., but there is no question of their generosity when it comes to helping families in their hours of need. Ronald McDonald House is a wonderful place for families with seriously ill children.
Places of The Heart
This is not simply a case of gleaning their customer base to raise funds. McDonalds brings money to the table too. It comes off the sale of specific McDonald's meal items and is distributed to places of the heart where it is truly needed and appreciated.
On McHappy Day, more than 1,400 McDonald's restaurants across Canada donated one dollar from every Big Mac® sandwich, Happy Meal® and any hot McCafé® beverage sold to benefit Ronald McDonald Houses and other local children's charities. In addition, many restaurants ran fundraising events and activities throughout the year to generate additional funds for their charities of choice.
"On behalf of McDonald's Canada, we want to thank everyone for coming together to once again make McHappy Day a resounding success," said John Betts, President and CEO, McDonald's Canada. "While McDonald's restaurants are the venue, the real heroes are our people, franchisees, employees, guests and suppliers, all of whom are so generous in giving back."
Since McHappy Day was first introduced in Canada in 1977, the national one-day fundraising event has now raised more than $50.8 million for Ronald McDonald Houses and local children's charities across Canada. McDonald's also donates 10 cents from every Happy Meal sold every day in Canada to Ronald McDonald House Charities® (RMHC®), raising over $50 million since 2004. In addition, every time a customer drops change in a coin box at McDonald's restaurants, they are supporting Ronald McDonald House and families in their community. All of these funds help Canada's 14 Ronald McDonald Houses support over 20,000 families while their children are being treated at nearby hospitals.
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"McHappy Day is a celebration of the generosity of McDonald's and Canadians," said Cathy Loblaw, President and CEO, RMHC Canada. "We are so grateful for the support given to the Ronald McDonald Houses from our founding and forever partner, McDonald's. Together we've helped support 269,916 families with sick children across Canada, since Canada's first Ronald McDonald House opened in 1981 – and we continue to support Canadian families as they focus on what matters most: healing their sick child."
From its early beginnings in Canada in 1977, McHappy Day is now a renowned fundraising event around the world, bringing McDonald's restaurants and local communities together to support children in need.