2nd Annual March of 1,000 Umbrellas Kicks Off United Way Annual Campaign Launch

By: Thomas Hagey - KwNow Local News
| Published 09/21/2019


'Be The ONE' And Make Your United Way Donations Count

"Be The ONE" And Nobody In Our Community Will Go Without

Waterloo Region - United Way Waterloo Region Communities (UWWRC) kicked off their 2nd Annual March of 1000 Umbrellas today in Waterloo. It is a vibrant and boisterous march along King Street celebrating the launch of the organization's 2019 fundraising campaign.

Starting at Waterloo Public Square, and ending at Carl Zehr Square in Kitchener, the 3km march has come to signify a call-to-action to raise awareness, and of course, FUNDS for the critical network of local services supported United Way initiatives.

The Need Is Very Real

"The need in Waterloo Region is very real,”says UWWRC CEO Joan Fisk. “United Way is second only to government when it comes to funding programs in our community. We are very committed to awareness about what we do to support critical issues that so many people here are facing. Funds raised in this campaign will support a network of agencies that help people when and where they need it the most.”

Cambridge's Gore Mutual Steps Up In Support

Gore Mutual Insurance Company, which is based in Cambridge, Ontario, was one of the first companies to step up in support of this year’s campaign, presenting United Way with a cheque for $50,000 ahead of the March of 1,000 Umbrellas. The company’s CEO, Heidi Sevcik, said, “We at Gore like to say that ‘giving is in our DNA’ and there is no better way to give locally than to United Way. They are pivotal when it comes to working within the community and understanding where the real need is. I hope all other businesses that can step forward will do so and help make a difference.”

The 2nd annual March of 1,000 Umbrellas represents a community-centric way to raise awareness for the start of UWWRC’s fundraising campaign."

Someone You See Daily Could be In Need

The important work we are able to do because of community support and engagement is not always visible,” says Fisk. “The issues in this community could be affecting a family member, your neighbour, or a co-worker. Someone you see daily could be the one who needs help. We are working very hard to try and ensure they get the help they need. And we are so very grateful to the sponsors that have come forward to help raise awareness and make this event possible.”

One of the key sponsors to come forward this year is Cambridge-based Reliance Home Comfort. “People in our company really want to help out. They feel proud to give back. We’ve got people on our team that shared their own experiences, and it was clear to see that United Way helped them and their families,”says Reliance Home Comfort’s General Manager, Sherri Woodman.

Another proud sponsor and supporter of UWWRC is Scotiabank. “We are very proud wecan come forward and support this important event,” says Dave Wilson, District Vice President, Waterloo Region District, Scotiabank. “Gathering as a community to support what United Way does locally means a lot to many of our employees. They not only want to support United Way through donations, but they also want to feel a part of something and this is what we hope to achieve here by walking alongside the community.”

The full list of local sponsors and event partners thus far includes:

BMO, Clarion Medical Technologies, Libro Credit Union, Reliance Home Comfort, Scotiabank, Borealis Grille & Bar, Martin’s Family Fruit Farm, Thunder Storm Productions City of Kitchener, City of Waterloo, Waterloo Regional Police Service, Grand River Transit, St. John Ambulance.

Joining the march this year was:

Karen Redman, Chair, Region Waterloo, Dave Jaworsky, Mayor, City of Waterloo, Sarah Marsh, Councillor, City of Kitchener, Sue Foxton, Mayor, Township of North Dumfries, Amy Fee, MPP Kitchener South -Hespeler, Ken Seiling, Chair (retired), Region of Waterloo, Jim Erb, Councillor, Region of Waterloo, Tom Galloway, Councillor, Region of Waterloo, Elizabeth Clarke, Councillor, Region of Waterloo, Sandy Shantz, Councillor, Region of Waterloo, Karl Kiefer, Councillor, Region of Waterloo, Mike Murray, CAO, Region of Waterloo, Jane Albright, Commissioner, Human, Resources and Citizen Service, Region of Waterloo.

March Of 1000 Umbrellas Kickoff

Kick-Off Committee: Mayor Dave Jaworsky, United Way CEO Joan Fisk, Chief Bryan Larkin Waterloo Regional Police Services

Thank you Gore Mutual for your $50,000 Kickoff Donation...you really ROCK!!!

Thank you to Martin;s Family Fruit Farm for sponsoring the lovely apples and Crispy Apple Chips

Thank you to sponsors Borealis Grille & Bar for the incredible wraps after the 3km walk. Very Yummy!

Cambridge singer Eric Bolton Volunteer Entertainment at Carl Zehr Square

You're "The ONE" ... Let's Celebrate Community With The BEST Campaign EVER!